At Amazon Planet our philosophy is simple:

1. Respect consumers by giving them real value for their money
When a totally new kind of product enters a market (like açai in the US) it is easy to profit from consumers' lack of knowledge about it. In fact, what motivated us to launch Wonderfruit Açai^® was the enormous gap we saw between real açai (the one we were drinking daily in the Amazon) and the "açai" being offered to the American consumer. While the possibility of "easy profits" from launching a diluted açai product was evident, our decision to bring real açai to the US was actually very simple: not only did we feel excited about the idea of bringing authentic açai to the US but we also strongly believed that the most effective business strategy in the long run is to give consumers real value for their money. In a word, you can count on Amazon Planet to provide you with real açai and real information on açai.

2. Respect the Amazon by helping to preserve its nature and native culture
The açai berries in Wonderfruit Açai^® are bought directly from local farmers in the rainforests of the Amazon River Delta, the heartland of açai. By eliminating intermediaries, Amazon Planet is able to pay farmers fair prices for their açai fruits. This gives the farmers an added incentive to preserve the beautiful açai groves which are an important part of the fragile Amazon Delta ecosystem. Furthermore, a part of Amazon Planet's proceeds is dedicated to educational and environmental projects in the Amazon aimed at sustainable economic development for the region and the preservation of its ecosystem and native culture.